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About Us

Goh Sin Huat was set up in 1959 and operates as a provision store. The company ventured into small electrical appliances business in 1965 and started rental business by renting black white Television sets to expatriates. In 1988, we were appointed sole agent status for Philco electrical appliances, a renowned USA brand for electrical appliances. Goh Sin Huat Electrical Co was awarded sole distributorship for a range of Frigeria water coolers and dispensers imported from Italy and Taiwan. Since then, this range of products have become our major strength, where sales turnover exceeds the million-dollar mark.

In 1993, Yeo Hiap Seng Ltd, a reputed food & beverage company in Singapore approached us and offered to manufacture 19L bottle distilled water from their distillery for our distribution. It was a good opportunity since our bottle dispensers business is rising and this product is a necessity. Sales for our revenue raking products - Frigeria water coolers dispensers more than double after incorporation of strategic marketing plans and efforts.

Sales volume and demands for our Frigeria range of products have been increasing drastically since our initial launch in 1989. The popularity of the frigeria range of products has helps to boost our Twinkle Distilled drinking water business commendably. We have secured many accounts from school, MNC company and government agencies.

With the new property acquisition in 2003, this complete infrastructure helped to enhance and expand the Rental business division of GSH. With the good relationship and strong support maintained with some real estates developers and agencies, GSH can now provide electrical appliances rental option for existing and potential tenants and clients who require short term financial scheme. There are new plans in the pipeline to expand our Water Supply business in 2005.

And the management take this opportunity to let all the valued customers know that GSH has been working on some important to form new alliances with other business owners from the furniture industry. GSH is also interested in tying up with computer and IT providers. With this new vision and plans in store, our dear customers can be rest assured to shop freely All-Under-One-Roof.

To cater for future expansion, the Company had bought a 7 Storey building at 49 Kaki Bukit Place, Eunos Techpark, Singapore 416227.

Goh Sin Huat Group of Companies will officially move in w.e.f. 1st October 2010.


We are awarded the bizSAFE Level 3 certification by the Workplace Safety and Health Council (WSHC)